About Us


The company was founded in 2015 and is now the leader in designing and setting up home automation systems and home theaters.
Sound-Ideas works and cooperates with top international companies, utilizing brands with extensive reputation and comprehensive experience.
We import and market only the best brands in smart electricity systems, audio/video, wired and wireless networks, home automation, cameras, alarms, intercoms, screen and display automation, awnings, and motorized blinds customized for smart homes.
We have a team of leading programmers, drafters, installers, network administrators and many more who enable us to provide the company’s clients with professional and personalized solutions to truly automate their home and make it a comfortable place to live.
Sound-Ideas, as an expert in the field, provides comprehensive solutions and consults its clients throughout the entire process – from the moment we start designing and planning their home, apartment or office, to the installation process and until all smart and automated systems are ready to go.
One of the main advantages of working with Sound-Ideas is our ability to provide solutions to clients with existing infrastructure, installing brand new smart electricity systems on top, so that you don’t have to rewire your entire home from scratch.
When building smart homes, guiding the client and working closely with the various experts on the project (project managers, architects, electricians, carpenters, etc.) from the start is the key to success.
Sound-Ideas has made it its mission to provide its clients with the best service experience based on honesty, transparency, top-notch professionalism and technological innovation. We are committed to providing our clients with value and maintaining a personal connection based on trust to best customize our solutions to their needs.
Sound-Ideas was founded by Shlomi Ben Zur out of a true passion for what we do and after more than 25 years of experience in guiding and leading countless projects in Israel and abroad.

Shlomi is one of the pioneers of home automation in Israel and throughout the years he has spearheaded hundreds of projects, while running the various companies he founded along the way.
After about 11 years of working together, Tomer Rotbaum joined the company in 2017. Tomer has 15 years of experience in the field, during which he led and managed the marketing and sales divisions of some of the biggest companies in the market. Tomer was the driving force behind hundreds of projects and has hundreds of satisfied clients under his belt.
Sound-Ideas is always there for its clients, providing them with the infrastructure and service they need and expect to automate their home and make it as convenient and comfortable as possible. We operate a 24/7 service division to provide clients with professional and reliable information at any time.
We would be more than happy to help you make your dream home a reality.

Address: 2 HaMenofim St., Herzliya
SeaView Tower, Building A, 7th Floor
Tel. for scheduling a meeting: 09-9500868

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